Website Optimization
Michael J. Ross writes “As Internet users’ expectations continue to ratchet upwards, it is increasingly essential that every Web site owner maximize the chances that those users will find the site in question, and, once found, that the site will perform well enough that those visitors become customers or members, and recommend the site to others. Key elements of a successful strategy include optimization for search engines, pay-per-click advertising, and visitor conversion, as well as responsive Web pages and fine-tuning of all the above, using various metrics. These topics and others are explored in Website Optimization: Speed, Search Engine & Conversion Rate Secrets by Andrew B. King.” Keep reading for the rest of Michael’s review.Read more of this story at Slashdot.
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